As expected, the most improvements made to the iPhone 5 are internal with the external body shape staying somewhat the same with a few material changes. I am a bit unsure of the taller screen but I am sure it wont be as big a change as I expect.

Streamlining for Profit

The thing that caught my eye was the streamlining of the materials used in the iPhone and iPod Touch. Looking at them, they both consists of mainly the same components: Aluminum, glass, sapphire camera lens cover, taller screens. Even the internals seems mostly the iPhone 4S (processor, Wi-Fi radio) with a few of the iPhone 5 upgrades (new dock connector, maybe battery)

I bet this was driven by Tim Cook and was done to maximize profits. The larger the parts ordered, the cheaper they cost and also manufacturing doesn’t need to change much to make these products. Profits, Profits, Profits. Apple is good at making these design decisions based on the bottom line and not on just creating something new as each new form factor means repurposing the manufacturing line with new machines and training people etc. Using the same design for years has allowed them to perfect it, while improving on it and increasing their profits. Genius!

Television

The other thing that caught my eye from following the liveblog was the image of people playing games on the TV using their iPod Touch as the controller and streaming through the Apple TV using AirPlay. This looks a lot like my concept for the Apple TV remote and is definitely something I can see Apple building upon as they move forward in their bid to dominate the living room. Their last frontier?