Every year I like to join the Apple event predictions, so let's talk.

Invitation

The event invitation says it all. "Let's talk iPhone". However, I think everyone might be reading it wrong… it should be Let's talk, iPhone.

The Hardware in the iPhone will be irrelevant to the software upgrade. The iPhone is really all about iOS5 which will make great use of the upgraded processor, higher res camera and whatever else Apple decides to add.

The Assistant feature being talked about is the real key, along with all the awesome iOS 5 goodies we have already heard about such as imessage, twitter integration and better notifications.

The invitation shows the clock, calendar, maps and phone icons from iOS. Assuming these are about the new assistant feature, the invitation now reads

Let's talk, iPhone about setting reminders, alerts, calendar events, locations, reviews at locations, directions, finding contacts and calling.

Let's Talk

My only thought on this is that Apple will not use it as a dictation, or composing feature. It won't be used to compose text messages, but help answer questions, like telling your phone to do something for you on your behalf. The amount of phrases necessary to compose full texts and emails is something that needs lots of data and analysis (mainly of the actual user). Maybe Siri had that but I'm guessing it will be more focused on keywords and phrases like launch that app, find me a Chinese restaurant, and where are my friends?

In the future, Apple might have lots of data from each users profile based on iCloud logins that they could then perfect this system for longtime Apple users.

Also, its possible this event won't even focus on the iPod Touch, but it will be updated online at the end of the day. This whole event will be loosely focused on the device hardware upgrades and more on the software.

So how will Apple get people to upgrade or pay more for this device (and also possibly the new iPod Touch)… the A5 processor will be needed for the great things Assistant and other unknown iOS5 features that will be mentioned. And thats Apple in a nutshell, use Software to drive Hardware sales.

Let's Talk indeed...